“Aggregating all of this information allows us to be proactive about what we want to produce, see how people style items in their own ways and think outside the box across style aesthetics.” Offering a global perspective at just the tips of our fingertips, we asked Zeng for her take on fashion around the world. With trends no longer just a 3-4 times a year runway deal, social media is fast becoming the core of the fashion industry with trends exposing themselves on platforms like Instagram every day. We also have our party dressing collection out which features metallics and eye-catching cuts,” exposed Zeng. For instance, Outerwear is always a staple in the winter, but we particularly picked up on the use of texture, faux fur, shearling, and leather. “We get our inspiration from the trends that our AI picks up. Rather than telling their loyal following what they should be wearing, the designer wants Choosy to be a reflection of what the consumers want to wear. This passion was why I pursued consulting textile factories in China later in my career and how I started Choosy.” Wanting to produce collections that resonate with the community, the Choosy AI sources trends and styles that people have conveyed they enjoy wearing. “Even while I was a foreign exchange trader at Citi, I continued to run my style blog. Moving to the States at the age of eight, Zeng has been passionate about style her entire life. Sitting down with twenty-seven-year-old, Chinese-American Zeng, just like everyone else, she has a love for fashion, her husky Archer and “an allergy to running,” laughed the media mogul. Our combination of proprietary algorithms and minimum waste agile manufacturing facilities shortens turnaround times, enabling ‘See Now, Buy Now’ shopping.” Never has technical jargon been so exciting! More than the deliberate solution to a major industry problem, Choosy uses logic and calculation to be thoughtful in its products, ensuring each garment has a story to tell. “Choosy uses AI to track trends across social media to guarantee that we are producing looks that resonate with people. Inspired to put an end to the billion-dollar loss of designer inventory, Zeng was motivated to uncover a better way to get style trends to the people who love them, without the waste, by using data. With the rapid rise of social media and the reign of the Influencer, the preferences of millennial shoppers are evolving at a real-time pace. Launched just one year ago, “The name Choosy comes from how we think about the clothes that we put out into the world,” revealed founder and CEO, Jessie Zeng.

Adorning what’s trending with celebrity culture, this next-generation platform of the ethical design was founded in 2017 in the innovative mecca of America, New York City.

Choosy clothes